If you have been thinking about hiring a California internet marketing company to help you promote your site online, you might be debating between putting your focus on search engine optimization (SEO) or pay-per-click (PPC) marketing. Both can be great options, but knowing the difference and the pros and cons […]

Written by eTargetMedia. The success of a direct mailing campaign is often determined by the attention paid to small details. Executing a direct mailing campaign is complex and has many moving parts, so it’s important that you have a game plan ahead of time before you move forward. Here is […]

Geo-location is a technique ad companies use to parse traffic by location. Marketers can specify a region, a town or even a neighborhood in some cases. This was most useful for deals that had higher payouts in different parts of the country, or deals that were location dependent. It didn’t […]

Have you ever noticed that Web pages seem to follow you these days? If you haven’t, certainly millennials have. They have overwhelmingly responded that retargeting can border on intrusive. The practice has shown a lot of promise since it was first embraced by marketers, and it’s fueled by simple ideologies. […]

Lead generation is all about quality. A lead is no good if it doesn’t lead to a sale. While there is a certain element of chance involved in the equation, lead generation also has a science to it. Part of that science is knowing how to produce leads. Display advertising […]

This article was written by Ted Dhanik Display ads have many strengths that keep them useful to marketers. If you know how to buy display traffic, there is a lot of money to be made branding your business and selling products through banner advertisements. Though it does take careful analysis, and […]

This article was written by Ted Dhanik The cost to advertise depends on many different factors, like targeting or placement. In general, the more you target the more you can expect to pay a premium, mostly because you’re shrinking the potential inventory you have to choose from and being highly […]

This article was written by Ted Dhanik Display advertising is only as effective as the conversions that it delivers to your campaign, and you can spend a lot of money testing new ideas looking for a conversion. It’s easy to convince yourself that you just need to make the right […]

Ripoff Report complaints linked to your business always spell trouble. But they are not the end-game. Remember that with the right strategy in place, you can buttress your business’ image from impending harm — even within the snarkfest that is the modern Internet. There are many tools available to mitigate […]