If you have been thinking about hiring a California internet marketing company to help you promote your site online, you might be debating between putting your focus on search engine optimization (SEO) or pay-per-click (PPC) marketing. Both can be great options, but knowing the difference and the pros and cons of each can help you make the right decision.
Search Engine Optimization
With SEO, a company that specializes in California internet marketing will work to boost your search engine rankings. Basically, the goal is for your website to pop up when someone searches for keywords that are similar to your business.
There are a lot of advantages to this; it’s a great way to reach a well-targeted market, and the results can last for a long time, especially once your SEO campaign is fully developed. Plus, even though the costs can be high in the beginning, SEO can be much more affordable over time.
PPC marketing involves purchasing paid advertisements on Google or other popular sites. A company that specializes in PPC and search engine marketing in California can help you set up a campaign that will allow you to get as much exposure as possible. Then, you will pay each time that your ads are clicked on.
PPC advertising can be superior to SEO marketing in the beginning because you can see results much more quickly. Even though an SEO campaign can be highly effective, it can take some time to be successful. With PPC marketing, however, you can begin seeing more traffic the same day. In the long run, however, PPC marketing can be more expensive.
Overall, both options can be excellent if you are looking to promote your site online. In fact, you may even choose to start both campaigns at the same time. Then, you can enjoy traffic from your PPC ads while you are waiting for your SEO campaign to take off, and you can slowly reduce the number of ads that you purchase or discontinue the PPC advertising altogether once your site starts doing better on the search engine rankings.
Sticky Web Media is a California Internet Marketing company that has been recognized as one of Inc. Magazine’s 500 Fastest Growing businesses.