By Ted Dhanik
Humor is often seen as a way to attract attention- but in advertising? Some people may think this is risky, but recent evidence shows otherwise. Using humor in a display advertising campaign can help draw more viewers and potential clients to a website, and divert their interest into what a marketing campaign is saying.
Humor and comedy are things that connect people down to the core. When they are used in display advertising, they appeal to a potential client in a more personal way, rather than trying a direct sell. Once the personal connection is there, it is easy to engage the client and lead them to a specific site.
Using humor and comedy as a way to promote a product has also been shown to be one of the best ways for consumers to comprehend the product that is being shown. Surprised? Perhaps not. After all, since humor is an instinct that people use, it draws a rudimentary connection between both strangers and people within close relationships. It makes sense that this would be an easy path for product promotion directed straight at the consumer.
Lastly, a great argument for the use of humor in display advertising is the leverage it provides the business. The display will get the foot traffic to the website- simply because of the brilliancy of the comedy, or the great graphics. That is the point of a display advertisement; to increase web traffic to their home site.
Comedy sits well with everybody, and can be adjusted and used in many different scopes to match the many different types of businesses that are out there.
Guest post provided by Ted Dhanik, provider of display advertising and high performance marketing solutions. Ted Dhanik is the current CEO of engage:BDR. Ted Dhanik devotes his free time to blogging and mentorship.