Planning a business can be an extremely stressful and demanding time for someone just getting started. Take the ice cream business. The first thing most people think of when starting out is what color to paint the newly leased or bought building, or what specific decor will make their ice cream business stand out against the big chain stores. But what about supplies? Without tasting spoons, how would this business sample out their products to public? Without them, the owner of this shop would be unable to keep customers finding new favorites and returning for their old standbys.
Without white paper cups, how would they be able to serve their delectable frozen concoctions. Not every likes cones – they drip, get soggy and the bottoms sometimes even fall right out. Who want to take that chance when they have the option of a nice, safe, paper cup with the business’ name proudly displayed on the outside? This could even be considered a valid advertising scheme – as people see the logo-stamped paper cup, they may be inclined to visit this ice cream shop.
Perhaps they would want to expand in the future, selling coffee and espresso drinks. The fancy espresso machines are the first thing to get excited about, but we need to start with basics like coffee cups and lids.
By building a business which puts the fundamentals in place of the frills and superficial things, businesses can grow from a tiny mom and pop deal, to a fully operating, efficient outfit.