Written by Ted Dhanik
The costs of digital advertising are going up, which can be intimidating for the newbie advertiser. Display advertising takes focus and precision, honing in on the exact audience you want your messaging to reach. Reducing the costs of those campaigns doesn’t have to come at the expense of your traffic.
You can cut down the disinterested members of your audience through demographic targeting. By applying what you know of your target market to your campaigns, you can affect who sees your ads. Demographic targeting also includes geography, vastly cutting down the people outside your target market that will see your ad. As you cut these irrelevant targets from your campaign, you narrow the focus of your campaign to the customers who really matter.
Keeping your ad copy readable, and using some of the keywords you’re bidding on all help to keep your banner advertising text relevant. Be sure that you include selling points the user actually wants to see. Adhere to the motto that less is more and include only the most important points the user needs to see.
The last tip involves optimizing your landing page, which may be costing you money if too many people bounce from it. Make sure that your ad copy matches the landing page, and that your page actually includes things the user wants to see. If the user expects to see low rates, or get a free report, give it to them as soon as possible.
Bio: Ted Dhanik has been a thought leader in sales for over fifteen years. As the president of engage:BDR, Ted Dhanik has helped businesses grow their leads through display advertising. For the latest trends in direct marketing, visit Ted Dhanik online.