There are various means of advertisements in today’s technologically savvy society. There are billboards, signs, commercials, Internet ads, web pages, logos, and even candy packaging. This applies to basically all the different types of businesses there are in world. From real estate, large corporations, and supermarkets, to local small businesses and one of a kind tourist shops, advertising is key in attracting the public and making one’s business unique.

 For instance, in a tourist-attracted town, a candy shop owner gets decent business due to the location and uniqueness of his shop. However, in today’s economy he needs to step up his advertisement and store or merchandise appeal to attract even more business to make up for the nation wide set backs. Ordering unique candy trays to advertise the candy in his store window could attract the attention of tourists and locals alike, and potentially draw more business. Or even changing the candy packaging to new colors, patterns, and fun logos would target children and families and add the shop’s unique, one-of-a-kind feel.

 There are various examples of how this could positively affect various businesses. It doesn’t have to be candy. It could be sports display cases near a college town, a new logo for an antique shop, and the list goes on. No matter the business, advertising is a staple factor that can make or break a business.

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