Online reputation management in today’s digitized world represents the make-or-break of your business. Your online reputation can play a major role in shaping customer perceptions and therefore determine your profitability. We discuss the effects of negative feedback on online reputation management (ORM) through the experiences of Evry Jewels, LifeMD, and CurveDream.
Making Trust and Credibility
And this is where it gives an upper hand: online reputation. For example, for the jewel brand Evry Jewels, which has its reputation spoiled by negative Evry Jewels reviews regarding its product quality and customer service, effective ORM should become a priority toward addressing problems publicly and spreading positive experiences.
Making Your Brand Personable
LifeMD is a healthcare company that does get some adverse LifeMD reviews about the low efficacy of its products and poor customer service quality. These are the types of reviews that may ruin a company’s reputation. The only thing that can help the company avoid this is product and service improvements.
Negative Reviews and the Bottom Line
Negative reviews can really hurt your bottom line. Consider the case of a fashion retailer, CurveDream, that was losing money due to dropped sales and unsatisfactory customer retention, all because of negative CurveDream reviews on clothes quality and sizing. A business, therefore, has to place customer feedback at the topmost of the to-do list and service the customer in such a way that it will net positive reviews.
Proactive ORM Strategies
Although negative reviews are bound to happen, proactive ORM helps in diluting the effect they may have. Creating a strong online presence and reacting to customer concerns quickly does much to help businesses avert the negative reviews that will come their way.
The cases of Evry Jewels, LifeMD, and CurveDream vividly underscore the utmost critical importance of ORM in today’s digital landscape. In general, effective ORM is what it takes to instill trust, guard brand image, and cushion financial backlash. Investments in ORM strategies, then, are the way through which businesses will be able to make powerful online reputations that consumers will be able to resonate with on their way toward success.
