Written by eTargetMedia.
A company newsletter is a powerful tool for getting your message to potential customers. It can help you with more than just promoting your products or letting people know about special deals. Newsletters can help to establish you as an expert in your field. This is important because customers want to do business with people who know a lot of their industry. Placing yourself as an expert in the minds of your customers can lead to more interest being converted into sales.
So what are things that you can do to build credibility through your company newsletter?
Target the right people. You need to make sure that the messages you are sending out are a good match for the people who will be receiving them. For example, if you are talking about technical information, you want to make sure that it is going to people who are already experts in your field. One way that you can do this is to use email lists that are highly categorized. If your lists aren’t like this already or you need to find new contacts, you can work with a company such as eTargetMedia which has large lists that have been vetted and categorized.
Educate along with selling. While your company newsletter is an opportunity to sell your goods or services, it’s also a chance to give people valuable information they can use regardless of whether they become your customer. If a reader sees that you are presenting them with fresh and interesting content, they will associate you with being an expert in the field.
Find the right tone. You might think that you need a strict and dry tone in your newsletters in order to be seen as an expert. This isn’t the case, as many newsletters favor approaches that leverage humor or a conversational tone to impart knowledge to their readers.
eTargetMedia has been helping clients deliver the best email and postal marketing campaigns for 20 years. Their services include list rentals along with a wide range of creative services.