By Ted Dhanik
We live in the day and age of digital advertising. There is one place on earth that billions of people meet every single day, and that is on the internet. Therefore, marketing online is one of the most advantageous things a business can do today. There are different types of online ads such as Facebook ads and display ads.
Facebook ads differ from display ads in a few ways. Display ads require a significant amount of time and thought. Marketers spend time researching their target audience in order to create the most interesting and engaging ad they can. They want to specifically appeal to a certain demographic or audience. Next, they place these ads on websites that are popular with this type of consumer.
Facebook ads function somewhat differently than display ads. Facebook ads are centered on the amount of traffic generated. Facebook ads use past searches and stored information on users in order to generate specific ads that will interest them. This process involves tracking what the user “likes” and follows. For example, if a client “likes” a designer brand, the advertisements on their Facebook will then be about that brand or other luxury brands.
Facebook and display ads use different tactics. Facebook advertises by tracking the user’s activity trends from the past. While these ads can interest clients, there are few guarantees that the clients looking at the ads will actually buy the product. The ROI can decrease in this case despite the high number of clicks. Display ads work by predicting the future actions of consumers. Display ads actually attempt to influence the user’s activity. Most businesses will benefit more by choosing display ads and increasing their ROI.
Author bio: Guest post is submitted by the president and co-founder of engage:BDR, Ted Dhanik. engage: BDR offers advertisers state-of-the-art marketing solutions, advanced technology, and custom programming. Ted Dhanik has over fifteen years of experience in marketing, business sales, and business development. Ted Dhanik is a leading consultant when it comes to banner and display advertising.
