HTSA’s “strategic alliance” with $15 billion Nationwide Marketing Group could portend a national network for home technology specialists.
Control4 takes us behind its dealer-only Web portal, exposing customer OS status, marketing materials, partner pages, user account info and more.
Lack of financial standards, ill-defined career paths and no national installation player will hurt custom installation’s growth prospects over the long term.
Online local marketing company Revenew doubles its employees and reports strong 2014 user growth with 71 total brands while garnering $3 million in new funding.
In 2014, most CE Pros skipped the substance and soaked up the scandal.
New Relidy Pro service targets integrators and manufacturers looking for a consultative marketing approach. Dealers’ marketing budgets should be between 5% and 20% of total operating costs, says Relidy.
At the CE Pro Summit, Netsertive outlines the best practices for email marketing campaigns, from which day of the week and what time to send them, and what is the best content to use.